A very interesting blog post by Steve Vitek for all freelance translators looking for selling arguments to direct clients!

Patenttranslator's Blog

In one of my silly posts in which I was complaining about how sick and tired I am of being surrounded by marketing everywhere I go and everywhere I look, I said that after World War III, only two things will remain on this earth virtually intact: cockroaches and marketing. That’s how I feel about marketing. There’s just too much of it in this world. When my children told me that several of their friends majored in marketing after graduating from high school, I thought to myself: such a nice kid, what a waste of life. Almost as tragic as joining the army. Why didn’t he decide instead to do something useful with the rest of his life?

But the fact is that although there is too much marketing everywhere, we all have to market ourselves and do it well if we want to be able to pay our bills…

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